Making Auto Easy
We produced a groundbreaking initiative that celebrated the growing presence and influence of women in the traditionally male-dominated automotive industry.
The Ask
Leverage the team’s extensive experience in the automotive and event industries, we collaborated with the creator of the Making Auto Easy app. Oversee the design and construction of the first-ever Women in Auto booth at the prestigious Vancouver International Autoshow.
The Solution
Create an innovative booth space celebrating the vital contributions and accomplishments of women in the automotive world. Focusing on the overarching goal that the space empower women with knowledge and confidence to navigate the automotive marketplace from the purchase, to maintenance and understanding performance on the road.
The Result
A multifaceted experience, the Women in Auto booth provided an immersive and educational platform, equipping attendees with the tools and resources they need to make informed decisions and take control of their vehicle ownership and maintenance. It was a groundbreaking initiative that celebrated the growing presence and influence of women in the traditionally male-dominated automotive industry with record setting attendance figures of 130,000 attendees for the 5-day event.
